Kristina Dixon has always been the type of founder you can feel before you even meet her. A Spelman graduate with a background in economics, brand partnerships, sponsorship, and event marketing… she wasn’t just trying to “start a business.” She was building a bridge between corporate opportunity and community impact. The kind of bridge that doesn’t just look good on paper: it changes people’s outcomes.

At first, that bridge lived under a name called KD Creative.

And on the surface, it worked. There was momentum. There was a network. There were conversations happening with serious brands. But behind the scenes? The brand itself was… too small for the mission.

KD Creative didn’t reflect the scale of what Kristina was truly doing. People heard “creative” and assumed design services. Some thought marketing. Some thought event planning. And while pieces of that were present, it wasn’t the truth of the work. Kristina wasn’t selling “creative.” She was building innovative partnership solutions, bridging organizations, and creating shared-value collaborations that could drive revenue and impact. The problem wasn’t her talent. The problem was clarity.

And in business, confusion is expensive.